RytFit

Tasks Undertaken

Team Leader, Secondary Research, Primary Research, Primary Research Analysis, Conceptualisation of Solution, Prototyping

Background:

  • As part of the course “Brand and Product Management,” we were required to come up with a solution to a perceived problem, ratify the existence of the problem through research (interviews with potential target audience) and build upon the solution.

  • The objective of the course was to take us through the concept of product management, starting from identifying a need, coming up with the solution and analyzing different aspects of the product such as pricing, business model, marketing strategy and prototyping

Process Map:

Discover

What solution can reduce the time taken to choose outfits on an everyday basis and suggest options for repurposing clothes at an economic level?

Empathy Map and Customer Persona:

Based on our conversations with people and potential target groups, we came up with the following empathy maps using which we built our consumer personas.

Says

  • Have many clothes but nothing to wear

  • What others think of fashion sense

  • No time for choosing outfits

  • Do not know how to choose outfits

Does

  • Ask others for advice

  • Overuse existing clothes

  • Make impulsive purchase decisions with respect to clothing

Define and Plan

Free Features

  • Limited outfit generation

  • Community feature

  • Limited inventory

  • Marketplace for thrifting

Basic

Privacy
Customer Support
Community
E-commerce

Rapid Prototyping

Learnings

Tools
Adobe XD, Prioritization Models, Canva

Mentor
Paramita Nath

Project Type
Group (Course Work)

Year
2023 - 2024

Thinks

  • Clothes should reflect personality

  • No flattery clothes

  • No spending time to get ready

Feels

  • Confidence = Dress

  • Disliking clothing brings about consciousness

  • Missing out when trends cannot be explored

Solution:

  • RytFit is an app-based platform for fashion enthusiasts to find and receive trendy and innovative outfit options to suit their body type and tastes. The goal of this app is to reduce the time taken to choose outfits while ensuring that users get varied options that help them explore their fashion personalities.

  • The platform's core offering of providing innumerable outfit combinations works on an integrated Artificial Intelligence (AI) model that works with the users’ existing clothes, ideas from the internet and customized prompts based on the users’ needs and preferences.

Feature List and Prioritisation Model:

Free Features

  • Unlimited outfit generation

  • Platform integrations

  • Unlimited inventory

  • Group styling

(Feature list based on empathy map and customer persona)

Performance

Outfit generation
AI utilization

Excitement

Group Styling
Platform Integration

(The features of the app have been prioritised based on the Kano model which categorises features into three categories; Basic, Performance and Excitement)

Complete prototype link created on Adobe XD: https://xd.adobe.com/view/83e1165a-2da2-444c-8c73-860525952ca8-d6b2/

  • Holistic product management strategy and planning

  • Marketing Strategy

    • Analyzing different Target Groups and understanding how they are relevant to our offering

  • Rapid Prototyping (Tool usage)

Go-to Marketing Strategy: