Poster Design

Tasks Undertaken

Storytelling, Ideation and Iteration, Poster Design

Background:

  • As part of the postgraduate diploma course “Design for Media,” a poster was created for a film based on a fictional story that was written by us.

  • Starting the project from scratch helped me delve into how the main idea behind any story could be delivered to an audience in a visual poster.

  • The project allowed me to refine my skills in the design process and combine them with the disciplines of graphic design and communication

Process Map:

Storytelling

Name of the Film: Rivals in Rhythm

Tagline: The show must go on…

Setting: College

Genre: RomCom

Timeline: 1960’s

Main Characters: Arjun Mehra (Male, drummer, member of Band 1 in college), Sara Patel (Female, guitarist, member of a rival band in the same college)

Plot Points:

  • Arjun Mehra and Sara Patel study in a college

  • They belong to rival bands within the same college with a view to compete against each other

  • On occasion of an inter-college competition, the two main characters are made to interact upon travelling in the same vehicle

  • The characters are hostile towards each other at first. They focus on amplifying each others flaws than appreciating their talents.

  • During a practice session, a member from one band gets electrocuted while plugging in his guitar to a faulty amplifier

  • The band is in need of a guitarist and they know that the rival band’s guitarist is prolific

  • While all other members of the band agree to ask the other band for their aid, Arjun is strongly opposed to the idea due to his fallout with Sara

  • Reluctant to help the rival band at first, Sara Patel plays hard to get, not knowing how serious the issue is.

  • Once Sara agrees, Arjun is made to go through the entire routine with her as the other band members are still in disbelief of the person’s death.

  • Bonding over the death of the ex-guitar member, Arjun and Sara decide that the show must go on with or without the other members. Discovering their love for the composition, they also discover their love for each other.

Ideation

Mood Board and Initial Iterations

(This was a mood board put together using posters from the 1960’s. This provided an understanding of the style of posters and the visual elements used)

(The initial rough concept that was drawn for the poster)

Final Poster Design

Learnings

Tools
Adobe Photoshop, Adobe Illustrator, Figma, Canva

Mentor
Dishant Pradhan

Project Type
Group of 2 (Course Work)

Year
2023

(This strip represents the colour board that we decided to use in the movie poster)

(Playing around with different elements to understand what works and what does not work in the poster. Exploring with iterations helped to gain a better understanding of how to shape the final poster)

  • This poster captures the essence of the film - A RomCom, set in the 1960s where the story revolves around music and bands

  • The poster highlights significant details that people would generally look for such as the title, tagline, the director, the lead actors and the platform and date on which the movie will be released

  • The color scheme is far more bold and vibrant, giving people the feeling of excitement in relation to the possible storyline of the film

  • The caravan and instruments signify that the movie revolves around music and the background of the hills with hearts signifies the romantic aspect of the film’s story

  • Understanding how to translate textual content of a movioe into an appealing and eye-capturing visual poster

  • Process of creating posters for films starting from the understanding of the story and purpose of the poster, to the actual ideation and design elements of the poster

  • Using Adobe Photoshop and other tools for poster design and iteration